Design Guidelines
Follow these guidelines to ensure your print projects look their best. Proper file preparation saves time and ensures optimal print quality.
File Formats
We accept various file formats, but some work better than others for printing. Here's our recommended hierarchy:
PDF (Preferred)
Best for print-ready files. Embed all fonts and images. Use high-quality settings.
AI (Adobe Illustrator)
Perfect for vector graphics, logos, and scalable designs. Include all linked files.
PSD (Adobe Photoshop)
Great for photo editing and raster images. Save with layers if needed for adjustments.
EPS (Encapsulated PostScript)
Good for vector graphics and logos. Ensure all fonts are outlined.
JPG/JPEG
Acceptable for photos only. Use maximum quality settings (90-100%).
PNG
Good for images with transparency. Use high resolution for best results.
File Format Requirements
- Always embed fonts or convert text to outlines
- Include all linked images in your file package
- Use CMYK color mode for best color accuracy
- Save at high resolution (300 DPI minimum)
- Include bleed areas for edge-to-edge printing
Resolution Requirements
Resolution determines the sharpness and quality of your printed output. Use these guidelines:
| Print Type | Resolution | Viewing Distance | Notes |
|---|---|---|---|
| Business Cards | 300 DPI | Close (12 inches) | High detail required |
| Flyers & Posters | 300 DPI | Close to Medium | Standard print quality |
| Large Banners | 150-200 DPI | Far (10+ feet) | Lower resolution acceptable |
| Vehicle Wraps | 150 DPI | Medium to Far | Moving vehicle viewing |
| Billboards | 100-150 DPI | Very Far (50+ feet) | Lowest resolution acceptable |
Image Quality Tips
- Start with high-resolution images - you can always reduce quality, but can't increase it
- Use vector graphics for logos and text when possible
- Avoid upscaling low-resolution images - they will appear pixelated
- Check image quality at 100% zoom before submitting
Color Mode & Profiles
Color accuracy is crucial for professional printing results:
- Use CMYK color mode for all print files
- RGB is for screen display only - colors will shift when converted
- Pantone colors can be matched exactly for brand consistency
- Color profiles help maintain consistent color across different devices
- Test prints are recommended for critical color matching
Bleed and Safe Areas
⚠️ Important: Bleed Requirements
For edge-to-edge printing, include a 3mm (0.125 inches) bleed area around all edges. This ensures your design extends to the edge without white borders.
Bleed Guidelines
- Standard bleed: 3mm (0.125 inches) on all sides
- Large format bleed: 5mm (0.2 inches) on all sides
- Extend background colors into the bleed area
- Keep important content within the safe area (6mm / 0.25 inches from edges)
- Text and logos should never be placed in bleed areas
Safe Area Guidelines
- Keep text 6mm (0.25 inches) away from trim edges
- Important graphics should be within safe margins
- Account for binding on multi-page documents
- Consider fold lines on folded materials
| Measurement | Millimeters | Inches | Use Case |
|---|---|---|---|
| Standard Bleed | 3mm | 0.125" | Most print projects |
| Large Format Bleed | 5mm | 0.2" | Banners, signs |
| Safe Area | 6mm | 0.25" | Text and logos |
| Binding Margin | 8mm | 0.3" | Bound documents |
| Fold Line | 10mm | 0.4" | Folded materials |
Typography Guidelines
Font Requirements
- Embed all fonts in your PDF files
- Convert text to outlines for maximum compatibility
- Use web-safe fonts or include font files
- Avoid system fonts that may not be available
- Check font licensing for commercial use
Text Size Guidelines
- Minimum readable size: 8pt for body text
- Headlines: 14pt or larger
- Small text: Use sans-serif fonts for readability
- Large format: Increase text size for viewing distance
- Test readability at actual print size
💡 Pro Tips for Better Results
- Always request a proof before final production
- Use our design services for complex layouts
- Provide source files when possible for easy edits
- Communicate your vision clearly with our team
- Plan for production time in your project timeline
- Consider finishing options like laminating or mounting
- Test your design at different sizes and viewing distances
Download Our Templates
Get started with our professionally designed templates for common print products.
Download Templates